We are very pleased to announce the launch of one of our most fun projects, Darby Creek Dog Bakery!
Toward the end of 2005, we were contacted by Rich and Joanne Ottum to brand and design their logo, website and labels for their product packaging. They create gourmet, homemade biscuits for your lovable 4-legged best friend!
Rich and Joanne wanted something fun, colorful, perhaps with a slightly “retro” feel to it that would make customer feel invited and encourage them to stay and click around their site. After creating a few different concepts and logos, we decided to lean toward more of a “bakery” concept than the traditional “bone and paw” concepts that most dog bakeries utilize. While still including those assets, we incorporated bright, attractive colors and an adorable, non-specific breed of puppy, along with a cupcake to make their product clearly recognizable and fun.
After establishing and approving the logo and website design concept, we enlisted the help of talented illustrator and designer in her own right, April Carter Grant of Sugarsock to help with the production of the labels for print. She did an amazing job and together we worked with the client to get everything just right.
The site was developed using our favorite content management system, Expression Engine, which really allowed us to create a unique shopping cart from their custom fields, as well as The Dog Blog. We incorporated some of EE’s extra features, such as Refer-a-Friend and their HTML mailing list structure to help spread the love about these distinctive treats. (We also included cutie little goodies throughout the site, so rollover and click at will!)
We finished the project in late Spring, but the Ottums still had recipes to test and biscuits to bake, of course! Now, as of August 1, Darby Creek Dog Bakery is open for business! With creative flavors like Blueberry Banana Biscotti and Cheese Cracker Crunch, your pooch is such to be begging for more. Priced reasonably at $8.95 per 8oz. bag, they’re available in two sizes: Regular and Small Breed. They also offer a gift pack and are working on some holiday flavors for your Christmas canine!
It was a pleasure working with Rich and Joanne, a lovely, very kind couple. We look forward to working with them again as we’re sure their business will expand beyond their wildest expectations. Here’s what they said about their Moxie experience:
“We came to Joelle with a fully-developed, but uninspired mock-up for our online dog bakery. We knew from her portfolio that Joelle would craft a polished design for our site. But Joelle’s work far exceeded our expectations.
In addition to her fanciful design, Joelle installed a powerful and easy-to-use content management system with personalized help tips. She improved our site architecture and navigation, created an easy-to-update product database, customized our shopping cart, and enabled our request for an integrated blogging platform. Joelle then worked with us to design product labels and support print materials.
We are thrilled with the results, and hope you will visit our site, order dog biscuits, and consider Joelle for your own design project.”
Please take a moment to stop by and check out their biscuits.
Your dog will love you for it!