Blogs aren’t new news and “they” say the number of blogs on the Internet doubles every 5 minutes. I ran across this article this morning from an August 5th Business Journal that talks about the evolution of blogging in business and gets into greater corporate blogging detail. Here are some interesting snippets:
Blogging, which has been largely used by individuals to share their views on politics and interests in life, is gaining ground in the corporate world as a marketing and customer service tool. To date, many of the companies launching blogs have been media outlets or high-tech companies. But that’s slowly changing as more and more nontechnical companies recognize blogging’s benefits.
“This is not a new medium,” said Catalano, who’s been blogging for three years. “A blog is essentially a new Web publishing mechanism; it’s a great way to publish information without having to use special tools.”
Food for thought. Read the full article here.