ProjectDetail: FashionJunkie

Fashion Junkie
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Project Details:

Our client, Dara Fleischer, former editor of LOULOU Magazine from Canada, came to us for a redesign for her prominent fashion and shopping site, FashionJunkie.com. Now based in New York City, Dara was looking for something fresh to expand her business in one of the world’s biggest shopping meccas.

FashionJunkie.com is a premier shopping site for all things beauty, fashion, and style. It offers several sections, including a “Re-Tales blog” which is Dara’s own first-person perspective on shopping and deals about town.  Dara also offers personal shopping tours she calls Shopping Safaris, as well as detailed shopping guides for major fashion hubs around the world.

She needed a complete overhaul to her site, originally built in 1999. Dara had a handful of detailed illustrations by Micho Illustrations that she wanted included and we drew our palette from those. Dara also required a fresh logo and a complete rebranding, so with her gregarious personality in mind and the Micho illustrations to work with, we went for a bold, fun, vaguely 80’s feel.

Check out our interview in the Expression Engine Showcase.

  • Another Design for Fashion Junkie
  • Another Design for Fashion Junkie
  • Another Design for Fashion Junkie
  • Another Design for Fashion Junkie
Dara Fleischer (a.k.a. the FashionJunkie) said...

If you’re looking for a fully functional Web 2.0 site with all the bells ‘n whistles (i.e. CMS, email newsletter sign-up and archives, interactive blogging tools and kick-ass design), look not further than Moxie Design Studios!

I approached Joelle Reeder about overhauling FashionJunkie back in October 2006 after interviewing dozens of developers and immediately knew that Moxie Design Studios was the perfect match. Joelle understood my vision for FashionJunkie from day one - a bold, fun and fashionable site for “serial shoppers.” Instead of shrugging me off like other developers I’ve worked with in the past, Joelle held my hand every step of the way. In fact, she still makes herself available should something go awry (don’t worry, it’ been over a year since the re-launch and nothing major has happened yet!).

Thanks to Joelle’s sharp eye and unparalleled industry knowledge (trust me, the Moxie Girls are connected!), FashionJunkie.com has become a sought after fashion and beauty destination. When I’m ready to take FashionJunkie to the next level, you’d better believe I’ll be calling the Moxie Girls! That is… if they’re available. wink

Thanks again Joelle (and Kathy!) for turning my dream into a reality.

Plug-ins or Modules:

Constant Contact module by Solspace, Extract URL, Word Limiter, LinkList, Metaweblog API

Other Goodies:

Hipcast

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