Cale found us by browsing our pre-designed Femmeplates.  After a few chats via email, he chose the “Wish You Were Here” design and asked us to customize it a bit further.  We swapped out the name for “Cale in the Keys”, as well as the tagline with a greeting from his city.  The original design had a vintage beach bunny but since Cale is a man, he asked to swap it with something representative of the Florida Keys — so we used a pelican, which Cale thought worked well. We implemented the site on his chosen host using Wordpress.