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A blog or “weblog” is online journaling that has become widely popular. The tools that spawned from blogging have great features that we see being extremely beneficial to business websites, too. These blogging tools or Content Management Systems (CMS) can really enhance the performance of a website and create ease for the site owner in making basic updates to its content. Fresh content and updated content is key to keeping your visitors coming back and keeping them informed. It allows you to communicate with your customers in a real way. Most CMS tools have a web-based control panel that you can log into and edit or post updates to your site without ever having to mess with complicated code. It can be used to post news, photos, or it can be used to pull in news feeds from other related sites. There are so many possibilities and quite a few platforms to choose from. Consider picking up our book The IT Girls’ Guide to Blogging with Moxie for more in-depth information!
