I have come across a bunch of articles recently that I have been meaning to post here.  I have found myself on more than one occasion typing up an email explaining why using a blog or a blogging tool on a business website is beneficial.  From my commercial clients, I get the question “What exactly is a blog and why would I need one?“.  I can talk about blogs and why they can be an important addition to your website until I am blue in the face, but sometimes it is much better to leave some of the explaining to someone who can say what I mean in a much more polished manner.
One of the many articles I found seems to have nailed what we have been trying to say for ages.  It was published on CNN.com on June 6th 2005. 
I want to highlight a few points in the article here but the whole article is a good read and touches on some really important points.  For you business owners looking to really drive traffic to your site and up your business edge, this article gives you a sense of what you’re missing. Granted the examples are on a grand scheme, but the important thread throughout is being able to communicate with your customers.

“The Internet journal format [blog], they find, lets businesses expand their reach, generate product buzz and encourage consumer loyalty while bypassing traditional media.“

“Done well, corporate blogs can create good word-of-mouth among consumers who aren’t reading business pages or thumbing through trade magazines.“

This article deals primarily with the benefit and “how to” of blogging for business.  They have covered that blogs can help you communicate with your customers and generate more business buzz around you or your product.  What they don’t talk about is how blogging software or “Content Management Systems” can really give you an edge on your website and allow business owners more control over their content.  With a simple login you can enter your site and publish a news release, a sale, announce important events… the uses are unlimited.  And all without touching any complicated code.  I could go on forever.
I will periodically be posting more articles as I come across them.  There are quite a few out there that discuss the pros of getting on the blog train. 
Read the full article here on CNN.com.
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