Hey! It's Joelle!

HowtoBlogBetterwithBlogHer…andMoxie!

Wednesday,May12,2010 HornTootin' How-To

I think I mentioned this once before, but for the last few weeks, I’ve been contributing posts on blog design to BlogHer’s How to Blog Better series. Since some of these posts might be helpful to our clients and readers, I thought I’d toot my horn a little and link them up!

In the coming weeks, I’m going to cover how to create a seamless background pattern, some “do’s and don’ts” in blog design, Twitter background design, best practices for ad placement in design… and, hopefully, more!  Is there anything you’d like to know how to do or know more about? I’m open to your ideas! Let me know in the comments here or on Twitter.

Speaking of BlogHer... are you going to BlogHer ‘10 in NYC this August?  We are!  Kathy and I both will be there and we’d love to meet you. So look for us [in the lounge] or let us know you’ll be there so we can look for you.  It’s my first trip to New York, so I’m really looking forward to it. Hope to see you!

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HowtoUseGmailtoManageYourWebsiteEmail

Tuesday,November10,2009 How-To

Just about everyone and their hairdresser’s granny has a Gmail account (Google’s email service). It’s free, it’s web-based so you can access it from anywhere, there are tons of applications that work with it, it (usually) blocks spam like a champ and it holds a boatload of archived email. What’s not to love?  We highly recommend Gmail as an email service and if you can get the name you want, it’s a good companion account for bloggers, if for example, you’d like to keep your “real life” email anonymous.

But what if you want to present a more polished web presence? What if you’re using your website or your blog for business? It usually looks more established to send and receive email using your domain name.  It carries a bit more grativas.  Would you hire a realtor who’s email address was .(JavaScript must be enabled to view this email address) (or @gmail.com or @yahoo.com or any other free service).  You might, but that realtor would probably appear more “pro” by having an email address like .(JavaScript must be enabled to view this email address), don’t you agree?

Sometimes clients will ask us to forward the emails from their website email (.(JavaScript must be enabled to view this email address)) to their free web-based email address. That’s an alright solution, but what happens when you want to respond to that received email?  It will come from your @freeservice.com address instead of @yourdomain.com.  And that breaks the tone that we set by sending to the domain name to begin with.

So, how do you send and receive email using your domain name?

Well, you can always check your email using webmail, accessing your email via your web host’s control panel.  They generally provide one or more options for reviewing your mail.  Again, this is an alright solution, it’s web-based, but… ehhh, the interfaces aren’t that nice and they’re not as robust as using something like a desktop-based email program (or “client”, as they are often called, that lives on your computer as opposed to on the web), say Outlook, Thunderbird or Mail for Macs.  But did you know that you can use your trusty Gmail account to act just like one of the usual desktop-based email client?  You can check your Gmail and send/receive your domain email all in one convenient web-based location. No matter where you are, if there’s an internet connection, you can access your email (especially handy if you’re in a serious relationship with your iPhone or Blackberry).

Follow the steps below to make your Gmail account do more than just receive chain mail and jokes about kittens from your Aunt Edith.

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Categoriesvs.TagsandHowBloggerHastoBeDifferent

Wednesday,June24,2009 How-To

At least once a week, someone asks about categories and how they work, what tagging is or why tagging is important and how they differ from categories.  Chapter 10 in The IT Girl’s Guide to Blogging with Moxie covers a lot of this info (and more), if you happen to have a copy handy (or if you feel like getting one *cough*). But, we thought it would be helpful to explain it here, in nutshell layman’s terms using food analogies because… well, we like food.

Categories

First, let’s start with categories.  In terms of blogging, categories are a way for you to organize your blog entries.  If you think of it in terms of a file cabinet, the category would be the drawer you keep that entry in.  You might “file” your blog post in the “Family” drawer, for instance.  Or “Recipes” or “Work Life” or “Ask Jenn!” (if you have an advice column feature) or whatever it is. 

Tips

It’s not recommended to create new categories for each post, to have many similar categories or to make categories longer than 2-3 words as it starts to become cumbersome and the archives become less of a usability tool, more of hindrance. Of course, you’re free to tell us to step and do whatever you like, but we’re just straight shootin’ here, folks.  Lengthy, cheeky category names were all the rage in ‘03, but these days, user efficiency and search engine indexing take precedence. Less is more.

Benefits

It’s direct, familiar, fairly simple organization.  What’s not to love?

Tags

Tags are similar, yet… not.  Kathy puts it really directly in Chapter 10, so I’m just going to rip her off here:

A tag is a simple keyword (or keywords) that’s used to associate or describe the content of something, such as a blog entry, a video or an image.  You are identifying the item with relevant keywords to describe it in simple terms.

I often explain it to people like this: categories are broader, feature-specific headings and tags are more definitive, more topic- and post-specific.  So, for example, if you write a blog entry about a quiche recipe you just tried, you might categorize that entry “Recipes” with a subcategory of “Breakfast” and you might tag that entry “recipes, breakfast, quiche, eggs, brunch”.

Now, let’s say after you post your fabulous quiche recipe, a month later you to go to a restaurant for lunch called Eggs Forever and have quiche.  You might organize that entry by categorizing it “Dining Out” and tagging it “lunch, quiche, Eggs Forever”.  If a user clicks the tag, “quiche”, they will get a cross-reference of posts—both your breakfast recipe and your lunch experience because they’re both tagged ‘quiche’ regardless of what they’re categorized.

Benefits

Aside from the aforementioned cross-referencing, tags come in handy when search engines come a-callin’.  When bots and spiders from search engines like Google and Yahoo are sent to index the content on your website, the tags, as well as the content of your entries, helps them organize and rank your blog depending on what people search for.  So, if someone goes to Google and searches for ‘awesome quiche recipe’ (without the quotes), your entry might rank well because you tagged it “quiche” and “recipe” and said “awesome” twice in your post, along with multiple mentions of the word “quiche”.  If you didn’t tag it “quiche” and “recipe”, Google might still bring it up for someone’s search, but perhaps not in the first page or two.

Tips

It’s encouraged to use tags over and over for more focused organization. For example, if you tag your quiche recipe “quiche” and then post an entry 6 months later and tag it “quiches”, you’re not going to get all the quiche entries when you choose either one.  If you tag them both “quiche”, you’ll get both quiche entries.  The tagging features aren’t smart enough yet to differentiate plurals, for the most part. It will recommend a similar tag to you as you start to type your tag into the field so you don’t end up in that predicament, but ultimately, what you tag is what you get. So make sure to consolidate similar tags into one and/or break apart certain tags for best referencing (i.e., “cocktails” and “cocktail” or “chicken recipe” might be “chicken” and “recipe” instead).

It’s also recommend, as with categories, to use limited words in a tag. You can have spaces in your tags, but that doesn’t mean you should write a novel. Keep it succinct.  Under 5 words is encouraged, 2 to 3 is recommended.  On some community websites it’s considered “cool” or “in” to use the tags to write pithy things or little sentences like “side notes” instead of putting it right in their primary text. (Flickr is an example.)  These are sometimes funny and that’s ok, too. If that’s how that community rolls, that’s cool… it’s just not particularly helpful from a usability standpoint.

We also recommend, and we say this with love, that you don’t go nuts with the tags.  A handful is generally considered reasonable, but under 10 most definitely.  There’s nothing more annoying than reading a lovely blog entry only to have it capped off by a 10-line paragraph of “relevant” tags that don’t really help their search engine ranking despite what the blog owner may think.  At a certain point, Google starts ignoring duplicate keywords.  They’re no fools.

Again, keep it focused.  If your post is about the previously mentioned lunch out at Eggs Forever, you’d want to tag it as I mentioned above, “lunch, quiche, Eggs Forever”, not “review of local restaurant Eggs forever, best quiche I’ve ever had, lunch with Jane”.  Why? Well, unless you plan to have multiple entries with “best quiche I’ve ever had”, it doesn’t really help anyone in terms of site organization.  Such wording could potentially help someone on a search engine looking for “best quiche” but we all know the best quiche is your recipe. Duh!  But, if you hang with Jane a lot, you might want to add “Jane” to the list of tags.

Blogger and Their Platform-Specific “Labels”

Google’s Blogger is a popular choice for bloggers seasoned and new alike. Inherently, their chosen method of organization is not evil, but it can pose some challenges.  With Blogger, in lieu of tags or categories, they choose to use what they call “labels”.  They are treated like tags, for all intents and purposes.  In our professional opinion, all of the rules and guidelines for tags would apply to Blogger’s labels with one exception.

Benefits

Since there is no differentiation between categories and tags, the organization is pretty straightforward. It’s all the same thing, easy peasy.

Caveats

Because everything is all the same thing and people tend to abuse them with too many or too wordy labels (tags), it can get a little out of control.  Everything is lumped in together and therefore, can take more time to sift through.

If you’ve chosen Blogger because it’s free, you’re new to blogging and just wanted to get your feet wet, but intend to move to another blog platform like Wordpress or Movable Type in the future, take heed:  your Blogger labels will import as categories in Wordpress, not tags.  Your labels also import into Movable Type as categories, not tags.  So this could pose a problem if you’ve been a little label maniac.

Tips

Keeping that in mind, you might want to consider labeling your entries more broadly, like a category.  But if you and Blogger are BFFs and you never intend to leave, then we recommend labeling as you would if it were a tag.  But, as we said, don’t go nuts. Ultimately, if you do migrate to another platform like Wordpress or Movable Type and all your labels import as categories, you can always go back and add, remove, delete and otherwise edit the categories of your entries at your discretion. So all is not lost!

You definitely don’t need to choose between categories and tags… some prefer just categories, others just tags, but sometimes it’s best to take advantage of both.  For some blogs, tagging can be more of a frivolous addition, like if you blog about your day-to-day, random thoughts that are just fun and recreational jabber (like mine), but if your blog is information-specific or receives a great deal of traffic, such as a blog about real estate or cooking or if your site is a community atmosphere where many people congregate, tagging can be really useful for your readers.

The choice is yours how you organize your blog, but these are some basics to help you get an understanding of what each term is and what it does along with some tips and recommendations to get you off on the right foot.  If you have questions about this entry, please leave your thoughts in the comments and we’ll do our best to respond as soon as we can. 

And, after all those mentions of “quiche”, if you’re really here looking for a quiche recipe, I’m not the type of girl to leave you hangin’.

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WassupPluginforWordpressSecurityVulnerability

Friday,May15,2009 How-To PleaseStandBy

Due to a security vulnerability in a 3rd-party Wordpress plugin called Wassup, one of our clients had their site hacked and their RSS feeds inserted with warez links and spam-like info.  We recommend that if you are running the Wassup plugin, you deactivate in the plugin in the Wordpress control panel and find an alternate source of stats tracking.  We like Mint!

How to deactivate & remove your Wassup plugin:

  1. Go to your Wordpress Dashboard.
  2. Find “Plugins” on the left sidebar and drop the menu open by clicking the arrow on the right that will appear when you hover over it. (It menu may already be visible.)
  3. Choose “Installed Plugins”.
  4. From the list that loads on the right, find the Wassup plugin and click the “Deactivate” link on the right.
  5. If you also have VSTATS plugin installed,we recommend deactivating that as well.
  6. Once that’s done, log into your server using FTP (or if you manage your files via server control panel interface, that’s fine, too) and go to /public_html/wp-content/plugins/ and remove the entire /wassup folder, as well as the vstats.php file.

Now, just because you have this plugin, doesn’t mean your computer has been hacked, it just means it’s vulnerable to it.  So deactivating and removing the plugin should resolve the issue.  If you are one of our clients for whom we installed this plugin and for some reason, you feel your site has been hacked or otherwise compromised by Wassup (bear in mind we’ve only received one report), please contact us and we will do our best to assist*.  (More information)

Thank you!

 

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6TipsforChoosingaWebHost

Thursday,March19,2009 How-To

We are often asked about hosting — who does it, how it works, how much it costs, who do we recommend, etc.  We work with a handful of trusted hosts who have affordable beefy packages that can comfortably accommodate our typical client project.  We will discuss those more later on, but first we wanted to share a few do’s and don’ts for helping you select a web host, especially if you intend to have us work on your project.

  1. DO your research.

    You wouldn’t look up “apartments” on Google and sign a year lease with the first complex or building you came across, would you? Probably not.  Similarly, don’t just look up “web hosts” in Google and pick the first one you stumble upon.  With minimal effort, you can find a web host that offers reasonable rates in a variety of packages and doesn’t make your designer or developer want to throw fruit.

    Alternately, we don’t recommend you buy the web hosting package your domain name registrar hocks because you’re overwhelmed by their marketing. It may not be the best deal or the right kind of server for your project.  For example, if you buy your domain with GoDaddy (who we love as a registrar), you’ll most likely be bombarded with several opportunties to purchase one of their hosting plans or to upgrade to such n’ such or add-on this or that.  Scroll to the bottom and click the blue link that says “continue” or “skip”. Get right to the shopping cart, buy your domain and move forward.

    Ask around, who do your friends use? Who does your designer like? Google them and look for reviews. And, if it turns out that the registrar’s hosting package is the right one for you, you can always choose it later.

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