Originally launched under the name Blog Moxie™ in February 2003, Moxie Design Studios has grown to become one of the most popular blog and small business design firms in the market. Katherine Scoleri and Joelle Reeder are the design duo also known as The Moxie Girls™ — like vodka n’ olives, they’re a perfect match! As pioneers in the blog design industry, Kathy and Joelle take a lighthearted approach to design and believe it doesn’t have to be stuffy to be professional.
Kathy and Joelle are also the authors of the fun new book, The IT Girl’s Guide to Blogging with Moxie (Wiley Publishing, October 2007) and have spoken on panels at high-profile design and development conferences like South by Southwest Interactive in Austin, Texas.
- 54°F (12°C) and clear
- Peach Champagne Bellini
- Gold Fiction by Chanel
- Revolution Organics All Over Skin Creme
Kathy is an East Coast girl. She grew up in a suburb on Long Island, NY and escaped with a scholarship to the art program at Rosemont College in Pennsylvania. She trained there as a traditional artist majoring in Studio Arts focusing on the messiest classes she could get into. Paint, paper making, clay sculpture… the dirtier, the better. She graduated with a BFA in Studio Art and a minor in art education. Her senior thesis exhibition consisted of abstract furniture sculpture that involved saws and lots of red carpeting. Don’t ask.
Years later she stumbled into web design and fell head over strappy sandals with art in the form of HTML and Adobe Photoshop. Kathy worked in a cushy job at a corporate giant consulting firm as a Business Consultant developing and designing B2B eCommerce websites for clients such as IKON Office Solutions and Lillian Vernon. While there, she honed her skills in usability standards, CSS and did hard time browser testing. She still gets chills when thinking of Netscape 4. Later, she seized an opportunity to branch out on her own and in 2001, started her first solo company.
Along with Joelle, they gave birth to Blog Moxie™ in 2003 and since then, she has designed countless websites, learned the intimacies of content management systems and dissected and designed blogs into the wee hours of the early morning.
When she’s not designing, she’s either yakking on the phone with Joelle or playing cars with her 3 year old.
- 66°F (19°C) and clear.
- Grey Goose Martini
- This Little Piggy by OPI
- Badger Creek Chai Rose Lipbalm
- Amazon Wishlist
Joelle is a West Coast girl. Though born in Northern California, she’s lived most of her life in America’s Finest City, San Diego. From Etch a Sketch and Fashion Plates to ink and pencils, Joelle explored art from an early age. A classically trained pianist since the age of 3, Joelle fell in love with singing during adolescence and traded her sketch pad for a mic. But, her love for art was rekindled in 1996 when she discovered web design.
After a handful of years with an internet presence and a self-taught talent for design, in early 2000, Joelle took a job with a prominent European haircare company in Dallas, TX. There she gained a lot of experience thinking ‘outside-the-box’ by designing hip presentations, writing copy and creating marketing materials for a rock-n’-roll 20-something target market. After being promoted to Assistant New Media Director in just over a year, she left the company to do freelance work with a wonderful and talented mentor at a major direct marketing company in late 2001. There she had the opportunity to work on web projects for high-profile clients as DirecTV, SBC, Yahoo! and Sony Playstation. In late 2003, Blog Moxie™ really took off and Joelle resigned from her freelance position in Texas and moved back to California to pursue her dream of working in her pajamas.
When she’s not online, you can find Joelle sipping a vodka martini, coming up with more new ideas and playing with her wee bunny, Lulu.
